BlackBerry Messenger that most individuals know and use. After trying for nearly 3 years to compete with the likes of WhatsApp, BlackBerry Messenger for individual users is shutting down. Emtek, the company that was managing the BlackBerry Messenger service after an agreement with BlackBerry, announced that the service will cease operations after May 31.
Here is how Blackberry announced their closure on facebook:
The downfall of the instant messaging app started with the introduction of more engaging messaging apps. Namely Whatsapp, Facebook Messenger, etc. In the face of Whatsapp and others, BlackBerry Messenger for consumers has failed to get new users and is shutting down. BBMe, however, continues to live on and if BBM users are willing to pay they will be able to move to the BMMe.
“Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences but also consume content and use payment services… Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on,” Emtek said in a statement.
This was followed by BlackBerry announcement.
“While we respect Emtek’s decision, we’re disappointed the platform did not thrive and grow as expected,” said Mark Wilson, Chief Marketing Officer, BlackBerry. “After much consideration, we decided that BBM’s loyal users should continue to have a secure messaging platform that they can trust. Starting today, users can download BBMe from Android’s Google Play store. It will be available in the Apple App Store soon.”
Have a look at how users reacted after the statement:
More about BlackBerry Messenger:
BBM, formerly known by its full name BlackBerry Messenger, is a proprietary mobile instant messenger and videotelephony application included on BlackBerry devices that allows messaging and voice calls between BlackBerry, iOS, Android, and Windows Mobile users.